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That completely depends on your business. You can certainly do both. You may want to spend money on ads because you have done your research, and you know it will be worth it. But, if you want to rely on organic traffic because you already know that PPC is either not optimal for what you are offering or not in your budget, SEO is your best option by far. https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1599685293284-85XFRWZ36VDB24LJ63HL/light+traffic.png SEO Copywriting for Your Website Others rely on SEO copywriting, a powerful way to improve your website rankings by optimizing your content using research based SEO strategies. This way your website is much more likely to receive organic traffic. Organic traffic is simply traffic that naturally arrived at your site through a search using focused key words. (money saver) https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1599758257080-Y6D40OS719IM5ATKIXIY/Steps.png SEO Copywriting for Your Website https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1599762440185-65JBB2QBGU5K7T220870/Black+down+arrow.png SEO Copywriting for Your Website https://www.amyslagleseocopywriter.com/about daily 0.75 2021-08-24 https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1625610127006-OVRNGL5451QNH8IXGAXE/awai_verified_web-thumbnail.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1600883052707-CRL4UM5HO4CBG1O6H7WS/bus+pic5.png About - My name is Amy. Amy Slagle closeup on about page https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1604504285073-SAVMVEZH46OI998T0I4E/giphy.gif About https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1600890254903-NO0NMUOBN6C360QYYI9P/big+black+arrow.png About arrow pointing to about page experience https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1600888798125-DFQXACU4NAG7D2LNOGAF/big+black+arrow.png About arrow pointing to about page experience https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1600888820128-N9RREEA11R4YYOHQXWTM/big+black+arrow.png About arrow pointing to about page experience https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1600956659229-35GVFZIPPC6VM40OWC5A/big+black+arrow.png About arrow pointing to about page experience https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1600889601941-IY6T79EEXX8FKY1BOB20/big+black+arrow.png About arrow pointing to about page experience https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1600952920339-KBWD1XZRK42067MEYV10/big+black+arrow.png About arrow pointing to about page experience https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1600888913193-HYPKNY23DBZLV7TOJO3X/see+through+arrow.png About arrow pointing to about page experience https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1600888869461-FWZ6RCU2AFJNR6SZ8E1K/big+black+arrow.png About arrow pointing to about page experience https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1600889333863-ZCHWB0RF87ZTH6KT9PER/big+black+arrow.png About arrow pointing to about page experience https://www.amyslagleseocopywriter.com/404-error daily 0.75 2021-09-11 https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1604094298345-MCEE561Z4PVRHGIYZS7A/404+error+page.png 404 Error 404 error page https://www.amyslagleseocopywriter.com/portfolio daily 0.75 2023-03-15 https://www.amyslagleseocopywriter.com/portfolio/case-study monthly 0.5 2023-03-14 https://www.amyslagleseocopywriter.com/portfolio/articles-for-fitness-business-owners monthly 0.5 2022-02-15 https://www.amyslagleseocopywriter.com/portfolio/project-two-content-marketing-fundamentals monthly 0.5 2022-02-15 https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1629136852452-ROXKVBCOIEM5S1EZ7S0G/Creating+Content+for+the-2.png Portfolio - Project Two: Content Marketing Fundamentals - When creating content it must be customer focused. In order to create customer-centric content, you must understand the most crucial element— their intent. https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1629142103600-0X0T1MIAV9YFXKRJAC0R/Identify+target+customer-3.png Portfolio - Project Two: Content Marketing Fundamentals - How do you get inside the mind of your customer? Start by creating a customer persona. https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1629143147936-7U3O9NPF83EAOJBM10SG/Mock+Newsletter-4.png Portfolio - Project Two: Content Marketing Fundamentals - This next sample includes two mock newsletters to tease the above pillar posts. The final section includes promo copy for the AWAI course. https://www.amyslagleseocopywriter.com/portfolio/project-one-seo-ultimate-guide monthly 0.5 2022-02-15 https://www.amyslagleseocopywriter.com/portfolio/edtech-articles monthly 0.5 2022-02-15 https://www.amyslagleseocopywriter.com/what-im-reading daily 0.75 2021-08-03 https://www.amyslagleseocopywriter.com/what-im-reading/where-the-crawdads-sing monthly 0.5 2021-08-09 https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1628526492918-UZQ7UJOPNPF448MHRG4Q/Where+the+Crawdad+Sings.jpg What I'm Reading - Where the Crawdads Sing - Make it stand out Where the Crawdad Sings by Delia Owens https://www.amyslagleseocopywriter.com/what-im-reading/the-clikk monthly 0.5 2021-08-03 https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1628016508164-GAITFB6IRVPN6S9YLUT4/The+Clikk+3.jpg What I'm Reading - The CLIKK - Make it stand out The Clikk is my favorite newsletter of all time. https://www.amyslagleseocopywriter.com/what-im-reading/the-1-page-marketing-plan monthly 0.5 2021-08-03 https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1628014475107-V05I54BXS0CD4XZGIZ35/1+page+Marketing+Plan.jpg What I'm Reading - The 1-Page Marketing Plan - Make it stand out The 1-Page Marketing Plan by Alan Dib https://www.amyslagleseocopywriter.com/what-im-reading/good-morning-monster monthly 0.5 2021-08-09 https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1628006764992-EC3Y0A80V59C7C09WNJD/Good+Morning+Monster.jpg What I'm Reading - Good Morning Monster - Make it stand out Good Morning Monster by Catherine Gildiner https://www.amyslagleseocopywriter.com/bingeworthy-shows daily 0.75 2021-08-18 https://www.amyslagleseocopywriter.com/bingeworthy-shows/breaking-bad monthly 0.5 2021-08-03 https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1628017964195-Y4S8WATP5HLKRW94LAJ4/breaking-bad-988056.jpg Bingeworthy Shows - Breaking Bad - Make it stand out Breaking Bad https://www.amyslagleseocopywriter.com/bingeworthy-shows/bloodline monthly 0.5 2021-08-03 https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1628019634158-SM81KP1D4TG3X7I5U64Z/Bloodline-Danny.jpg Bingeworthy Shows - Bloodline - Make it stand out Bloodline on Netflix https://www.amyslagleseocopywriter.com/bingeworthy-shows/queen-of-the-south monthly 0.5 2021-08-09 https://images.squarespace-cdn.com/content/v1/5f3b129a2fd8357ee764e3cd/1628530407589-JI8HHF5K9YVI57JGAIJU/queen-south.png Bingeworthy Shows - Queen of the South - Make it stand out Queen of the South Terasita