Get more traffic to your site.

SEO Copywriting for Your Website: Prepare for Heavy Traffic

empty hwy 2.png — What is the Goal of SEO?

The whole goal behind search engine optimization is to increase the amount of traffic to your website. After all, it really doesn’t matter how great your product or service is…if it is buried on page six of Google.

But, how do you get that traffic?

Organic Traffic vs. Paid

money decisions.png — Some businesses choose to buy PPC ads (pay-per-click) in order to drive a lot of traffic to their site. The ad is hopefully placed in a prime spot on the first page of Google, and the advertiser pays each time someone clicks the link.

light traffic.png — Others rely on SEO copywriting, a powerful way to improve your website rankings by optimizing your content using **research based SEO strategies**. This way your website is much more likely to receive organic traffic. Organic traffic is simply traffic that naturally arrived at your site through a search using focused key words. (money saver)

heavy+traffic.jpg — Which is Better?

That completely depends on your business. You can certainly do both. You may want to spend money on ads because you have done your research, and you know it will be worth it.
*But*, if you want to rely on organic traffic because you already know that PPC is either not optimal for what you are offering or not in your budget, SEO is your best option by far.

This leads to many benefits for both the searcher and you, the site owner. SEO done right should serve not only the Google bots, but the searcher as well.

A copywriter that understands…

The Customer is the Center of Your World.

AND also has the ability to optimize your site…

is worth their weight in gold.

Why?

An SEO Copywriter makes sure your website has favor with the Google bots. (Your website gets found, yay!)
An SEO Copywriter writes for your customer.

So what?

Your website gets found by the right people-the searcher you want-because they had a direct channel to you thanks to Google and your friendly SEO copywriter.

The searcher finds exactly what they want, so instead of bouncing right out to find another site, they stay, and this increases the likelihood that they will not only stay…but become a customer.